• 53%

  CTR

• -20%

  CPI

• 96%

  of activity was Content Suite based

How 82-0.com scaled US app growth with a 20% lower CPI using TikTok Content Suite

• +44%

  CVR

• -94%

  CPA

• -56%

  CPC

Learn How Marks & Spencer Drove Incremental Customer Growth With Smart+ and TikTok-First Creative

• 2.1X

  higher return on ad spend

• 2.1X

  higher click-through rate

Leveling up Planet Crusher with autoselected and autorefreshed creatives to drive global growth

• 64%

  lower CPI

• 1.5X

  higher CTR

• 49

  creator videos

Increasing installs and improving engagement by expanding creative variety through an always‑on pipeline of TikTok‑first videos

• 5.9%

  lift in Brand Preference vs J.Crew competitors

• 12.6%

  Purchase Lift

• 6.3%

  Search Traffic Lift

Leveraging TikTok's Unified Lift Study to measure the impact of its Rollneck sweaters campaign.

• 300%

  Higher ROAS

• 52%

  Lower cost per purchase

• 53%

  Lower cost per registration

Unlocking stronger performance and maximizes return on investment with TikTok Symphony Image to Video

• +165%

  Uplift in total purchases*

• +147%

  Uplift in GMV*

• -15.5%

  Lower CPA*

Doubling creative output with 2Q creative framework

• 22X

  Higher CTS traffic from Search

• +14%

  Uplift in Ad Recall

• +44%

  Newsletter subscriptions

Riyadh air becomes first airline to launch TikTok search ads in KSA.

• 2X

  Higher ROAS than standard Web conversion

• 1M+

  Engagements

• +30%

  above benchmark VTR15'

Air Arabia becomes the first airline globally to pioneer Ai-powered Travel Ads with Smart+ and scale Gen-Ai creative personalization across 12 markets in its global marketing campaign.

• 5.4x

  Higher CTR*

• 3.5x

  Higher CVR*

• -60%

  Lower CPA*

Kitchenware brand boosts ad efficiency with AI-generated creatives

• X12.3

  Increase in Creative Output

• +19%

  CTR

• +6.2%

  ROAS

How Aproria LTD Redefined Creative Efficiency with TikTok’s Avatar API

• 19m+

  engagements

• 32k

  visits

• 1k

  new leads

Increasing leads with campaign tools designed for automotive advertisers